The networking industry is making a decisive move toward open switches. Much of the media's attention is on mega-scale operators' do-it-yourself switches, such as Facebook's Wedge and 6-Pack or Google's much more secretive in-house switches. A few weeks ago I sat in on a presentation by analyst Alan Weckel of Dell'Oro Group at the Ethernet Technology Summit, and he made the interesting observation that if Google were counted as a switch vendor (with itself as its only customer), it would be the world's second largest – surpassed only by Cisco.