Richard Bexon has a succinct way to describe the previous CRM software used by the NAMU Travel Group: "a monster."
"We had what I suppose you could call a legacy system here," says Bexon, COO of NAMU, a network of luxury travel agencies. Over the eight years that they used the system, too many people had their fingers into the code, and the monster didn't have a manual in case one of those fingers broke the entire system.
That could be why, when in 2015, NAMU decided to scrap it and instead start using a cloud-basedCRM application from Bpm'online, the results were off the charts: 271 percent ROI, payback in four months and an annual average benefit of $271,767, according to Bexon.