7 things Amazon needs to do in 2017

正如你可能已经注意到，2016亚马逊一个非常好的一年，几乎全线。

亚马逊网络服务’ cloud business soared, growing insanely fast, dwarfing its competitors and generating big profits. On the retail side, Amazon dominated the holiday season, even as itexperimented with drone deliveries和别的shipping innovations。Known for its online sales, Amazon finally introduced retail stores as well. And the company’s voice-powered assistant, Echo, clearly outshone Apple’s Siri and forced Google to play catchup with Google Home. As一份报告指出：

所有美国家庭一半订阅会员计划亚马逊，所有的网上购物搜索一半直接开始在亚马逊和亚马逊捕获几乎全球每两美元，美国人上网时间。亚马逊卖更多的书，玩具，到明年，服装和消费电子产品比任何零售商是在线还是离线，并在其食品杂货行业投入巨资。

热斑,可能会持续一段时间,but if Amazon wants 2017—and beyond—to turn out as rosy as 2016, I have some suggestions for how to keep the good times rolling, focused mostly on transparency, openness and fairness:

1.获取一些云谦卑

AWS的成功只是杀了思科的云努力，Gartner reportedly estimatesthat Amazon’s cloud business is “several times the size of its next 14 competitors combined.” That’s great, but it also means Amazon must be wary of being deemed a monopoly. I’m sure Jeff Bezos and friends don’t see it that way, given high-profile competitors such as Google and Microsoft—and possibly Oracle. But AWS’ market dominance could persuade regulators to take action, which is the last thing Amazon needs.

+Also on Network World:任何云公司能否跟上亚马逊+

2. Retail pricing transparency

Amazon is increasingly competing on service and convenience, not just price. But the company’s constant experimentation with pricing schemes and offers is beginning to create confusion about exactly how good the company’s prices really are. Amazon has the ability, if not the desire, to make its price history transparent, letting buyers see how much others are paying for a given product, in both real time and over time. Heck, Amazon has the smarts and reach to show accurate data on how much the item is selling for elsewhere. That would create a level of customer trust that could only enhance the company’s sales.

3. Embrace data transparency

该亚马逊回声语音有源音箱是有限的，但有用的，超过大多数竞争对手有用的，其实。但它也有点让人毛骨悚然。跟踪每个请求和购买是坏足以增加隐私顾虑，但是这几乎是意料之中的事在数字时代的零售商。

更大的问题，不过，是我们是否有信心亚马逊不会跟踪everythingit hears? Whether you’re talking about what you want for dinner or what really happened that night on the lonely country road. How might that information be used? Who could get access to it, either because Amazon sells it or some government agency demands it? When you’re automatically listening to everything we say, it’s important to not just tell us what you’re collecting, but let us see it, edit it and delete if we want to.

4. Build phones and tablets more like the Echo

As noted above, the Echo is a premium product, ahead of most of its competitors in terms of voice recognition and sound quality. And it doesn’t constantly bombard you with advertising as you use it. Sure, it’s deeply tied to the Amazon ecosystem, but compared to many of Amazon’s other consumer devices, it seems elegant and practically agnostic.

如果亚马逊想在智能手机和平板电脑的世界严重的球员，它需要超越的广告，让世界一流的设备补贴的廉价设备与苹果和三星（但不会爆炸）竞争。作为人谁不介意广告被殴打的廉价替代品是不是长期的答案，这是不达标的公司在其他领域的标准。

5.打开了亚马逊更多的内容源

该re is an increasing amount of high-quality content onAmazon Prime，but the current reality is that no single service has all the content people want, which means there’s a real opportunity to make Prime the gateway to other services. Amazon is already starting down that path with available subscriptions to Starz and Showtime, among others, but there’s plenty of opportunity to expand this process.

6.贡献更大开源的。

While Amazon’s tech relies deeply on open-source components, critics have charged that AWS doesn’t contribute much of its work to the open source community. The company may be taking steps to change that with the最近Zaheda Bhorat的招聘负责其开源战略，not to mention bringingAdrian Cockrofton board in October. Let’s hope the trend continues.

7. Be nicer to its employees.

早在2015年，纽约时报著名抨击亚马逊的“淤青”文化。虽然有一些证据自那时以来情况已有所改善，仍然有改进的余地。而且还有令人不安的公司的激烈竞争，高压力的工作环境的故事。我不是说亚马逊应该放弃那些帮助它在许多高科技类带领侵略行径，但有点同情可以去吸引最优秀的工人很长的路要走。

许多这些建议并不容易实现，当然，和亚马逊可能不会选择去追求任何人。但我希望他们做的。

对亚马逊其他的想法？分享他们的Twitter#AmazonIdeas