Verizon's Intel Media buy could be a win for consumers, too

Intel Media's OnQue technology will improve network efficiency and how people search for and watch television.

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想象一下,Verizon公司的移动破碎。Verizon的score of strategic video-streaming technology from Intel本周早些时候可能使这一点。英特尔媒体和OnQue高清电视平台,它收购将扩大在地面和空中的范围。Verizon的举动强调了4G LTE的重要性。

OnQue将提高FiOS光纤的有线电视,电视等产品的性能,延长其电视服务在它不使用英特尔的Over的顶(OTT)技术有基础设施,创造一个全新的无线娱乐体验。

Verizon的Advantage: It has the Networks and the Contracts with Big Television Media

In 2011, Intel hired Erik Huggers, BBC's director of future, media and technology, to run Intel Media. During his tenure, Intel built an incredibly efficient infrastructure for delivering OTT TV designed to deliver television broadcast content over the internet. Although Intel was able to deliver the technology proven in a large trial, it could not sign profitable agreements with the television content networks such as ABC, CBS, FOX, HBO, NBC and TNT to deliver their content with its OTT TV service. Intel also couldn’t devise an OTT television service that could convince consumers to replace the television component of their bundled triple-play television, telephone and internet service from cable providers such as Comcast or Time Warner.

Verizon已经缺失的部分与OnQue成功。Verizon的FiOS光纤和Verizon Wireless已经与电视内容的网络协议。它已经拥有约500万用户电视的FiOS光纤网络上。据NCTA电缆产业群,在Verizon的用户总数居全国第五位。

OnQue是Verizon的竞争优势

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不过,Verizon的索样FiOS光纤业务是土地被锁定。都FiercetelecomDslReportshave reported that Verizon’s rollout of Fios has stalled. The rollout could have stalled because of cost or difficulty obtaining local regulatory approvals to build-out fiber optic infrastructure, or both.

The FCC has approved Verizon’s acquisition of the 45% of Verizon Wireless that it does not own, effective this February. This will give it the ability to bundle television with Fios, OTT and mobile data services.

如果Verizon公司可以延长其与电视内容网络,包括OTT服务和移动数据服务协议,这将有竞争优势,英特尔缺乏,并且能说服消费者更换其捆绑三网合一的电视,电话和互联网的电视组件从有线服务提供商的服务。

Consumers are increasingly moving away from landline telephones. The Wall Street Journal reported that about two-thirds of households led by people ages 15 to 29 relied only on cellphones in 2011, compared with 28% for the broader population. Bundled unlimited voice minutes with OTT TV services by Verizon could be the carrot that Intel lacked to convince consumers to cut telephone and television from their cable company’s bill and switch to internet-only services. This will expand Verizon’s TV services footprint throughout the entire internet-connected United States.

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Beyond Fios and OTT, OnQue can Deliver HD TV over 4G LTE

Verizon的4G LTE service is as good as cable internet service in many parts of the country, and better than DSL. With the cooperation of the television content networks and bandwidth-efficient OnQue, Verizon can deliver HD TV over LTE. This probably would clog Verizon Wireless’s current infrastructure and woyuld require more than a little network engineering, but the next generation of LTE, LTE Advanced or LTE Rel-1,0 is specified to deliver 1-Gig download speeds to stationary devices and 100 Mb to devices moving at high speeds in trains and cars.

Verizon无线的月度数据限制将需要改变,虽然。在其2013年6月跨平台报告,尼尔森报道说,一般消费者关注更超过157个小时的每月传统电视。据Netflix的,高清电视一小时消耗数据的1 GB。即使OnQue可以压缩这是更小的10倍,有6 GB的每月数据使用限制LTE的高清电视接入网络将支付数据每月$ 100的普通消费者计划在每GB 10 $超额费。

OnQue技术:更好的用户界面和接入网储蓄

OnQue在部署测试,以3000户。它从一个,两个或三个遥控器的过时的系统打破了消费者使用来控制电视和变化信道具有直观的内容导航和电视内容选择的用户界面。它可以在狭窄的3 MB DSL互联网连接提供高清电视,这样就减少了传输和接入网络,为Verizon的网络拥塞。

OnQue is designed to be installed by the consumer, without sending a technician to the consumer’s home, which the communications industry calls a “truck roll.” Truck rolls are difficult to schedule with the consumer and expensive to deliver. Replacing the access network with other internet service providers’ networks or LTE with a user-installable HD TV service will give Verizon both a cost and operational advantage. When LTE Rel-10 moves beyond the current test stage, it could be much less expensive than fiber or CATV cable access networks because the only truck rolls will be to maintain equipment on and connecting to the tower.

价格竞争won’t be part of Verizon OnQue’s disruption because the television content networks won’t want to spark too much price competition between Verizon and cable and satellite TV and cannibalize this $200 billion business.

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