Industrial Internet of Things (IoT) does not have the explosive growth of the consumer internet. It’s a nitty-gritty, complicated, and sometimes downright boring business. It is too complex and diverse for explosive growth like the narrowly defined, one-size-fits-all iPhone. That said, the promise of rich returns on investment from new business models that are possible with IoT is very compelling.
The only way to cut through the venture-driven IoT hype cycle is with conversations with builders and implementers at companies investing in IoT, such as Cisco’s co-innovation center chief, Maciej Kranz.