在2009年VoiceCon上反思通信复兴

从我周一上午的演讲开始，到古尔迪普·辛格·帕尔(Gurdeep Singh Pall)周三上午的演讲，VoiceCon的赞助商、与会者和媒体现在已经简要了解了我们所说的“通信复兴”。这到底意味着什么?其实很简单。我们现在已经看到了基于软件的通信服务的崛起，这个领域的大多数主要参与者都参与其中;微软走在了前面。因此，一旦每个主要的通信提供商都有了基于软件的PBX系列的软电话客户端和其他软件驱动的服务，什么成为区别的因素?如果我是文艺复兴时期的画家，我会想要一个调色板，用一套独特的油画和颜色来创作我的个人杰作。所以如果我们把思科，微软，Avaya, Mitel, Nortel, Shortel，联系起来，你可以把它们和实际的一块木头联系起来，我如何创造一个引人注目的声音解决方案?我需要一套独特的油画和色彩。在软件驱动的通信市场中，这意味着应用程序。 So, who is the organization with the largest developer community worldwide? Who can equip a wide range of developers who develop non-pc or mobile solutions with the painting tools necessary to create a rich set of communications applications? The answer is simple until Apple enters the game; the answer is Microsoft. After the race to deploy the best software-based PBX is complete, the winning mixture will be which manufacturer offers a non-proprietary (I say this when I speak of Avaya who provides a cool OneX platform, but not so cool when you're a developer trying to integrate or build anything on the platform) software + services vision? Not Cisco, not Nortel, not …., etc. Microsoft owns this space. With the Microsoft Unified Communications platform APIs and SDKs, millions of developers worldwide will be able to create and sell (direct or through a reseller model) an AppStore of voice and unified communications worth of unique line-of-business or cross horizontal set of applications which is already becoming a deciding factor in an organization's purchasing decision.